Simply put, we develop, design and deploy integrated marketing communications (IMC) services for our clients. The key word here is “integrated,” a direct contrast to the big-agency mentality of building disconnected silos around each piece of the IMC process and charging accordingly.

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For those of you who left your Marketing 101 textbooks at home today, IMC goes well beyond simply generating a sale or lead. Rather, IMC is the soup-to-nuts process for creating, delivering and communicating customer value to the marketplace. The fundamental building blocks include:

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• Market research and analysis

• Strategic marketing planning

• Brand management and positioning

• Creative design and message development

• Media planning, budgeting and implementation

• Outstanding, careful and timely program execution

• Results measurement and program adjustments

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Of course, each of our clients approaches us from a different place along the IMC spectrum. On one end, some clients already have highly developed internal marketing processes and look to us for a set of well-defined deliverables. This could be as tactically specific as developing one ad for a particular trade journal or, more broadly, creating and delivering an entire campaign. On the other end of the spectrum are our clients who basically outsource to Welland Laike the management of their entire marketing program.

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The Point: We are experienced marketing managers who marshal the strengths and resources of numerous communication professionals to do everything necessary to help our clients achieve their business goals.