Martha Ballou Family Attorney
Girl At Law Becomes Radio Personality
Martha Ballou is a family law attorney who has the personality, wit and distinctive voice required to succeed as an on-air personality.
The Objective: Position Martha Ballou as a local authority on family law in the Twin Cities market with regular appearances on high visibility radio and television talk shows.
The Strategy: Artfully package Martha’s credentials and pitch local and regional radio and television producers for regular show appearances. Using our experience in radio production, we prepared a highlight CD with excerpts from past interviews. The CD was mounted in a teaser package complete with promotional photos and bio. And of course, we rode the phones with a long list of show ideas covering everything from parental alienation to who gets custody of the dog!
The Results: Martha appeared monthly as the Girl At Law on Dave Ryan In The Morning, the number one-ranked morning show in the target demographic, women ages 18 to 34. She has also appeared on dozens of other top-rated talk shows, including WCCO AM Radio and KARE 11 TV.