Energizing an Established Brand On- and Offline

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United Bankers’ Bank (UBB) is the nation’s first correspondent bank owned and operated by community banks. When Welland Laike opened its doors in 1994, UBB was our first customer. Since then, we’ve become an extension of the bank’s outstanding Marketing Department, teaming up on a wide range of promotional initiatives.

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The Objective: Position the bank as an industry leader capable of providing the products and services community banks will need to survive intense competition from financial conglomerates.

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The Strategy:

• Capture the essence of UBB’s core value proposition from the perspective of its customers and translate it into a new brand strategy.

• Communicate with UBB employees and engage them in the vision behind the new strategy.

• Coordinate the implementation of new graphic standards and key messages into all marketing communication, including UBB.com.

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The Results: UBB’s new slogan First for Your Success and supporting marketing campaign were successfully implemented throughout all of its business units, with enthusiastic support from all internal stakeholders. Customer response was universally positive, and penetration has improved throughout the bank’s multi-state market.

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Ongoing Marketing Communications: Welland Laike supports the marketing team at UBB with a full range of products and services, from display advertising to trade show promotions to capital campaigns to the annual report, winner of GDUSA American Graphic Design Awards™, 2014 to 2020.
 

Services Provided:

• Annual Reports

• Website Content

• Marketing Collateral

• Display and Print Advertising

• Trade Show Banners and Displays

• Video Production and Editing

• Special Event Production

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