Promoting the Nation’s Largest Structured Settlement Company

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Ringler is the largest provider of structured settlements and planning in the country, serving more injured people, attorneys and insurance professionals than any other competitor. Key to the company’s success has been a tradition of independence built on owner-consultants providing expert advice from offices in 60 major U.S. cities.

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The Objective:

Tell the Ringler story to a broad audience ranging from injured people and their families unfamiliar with the benefits of a structured settlement to experienced professionals, including attorneys, insurance executives and financial consultants.

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The Strategy: Short term: build a new Ringler website that speaks to the plaintiff while providing resources for the professional. Long term: design a monthly e-newsletter that promotes each independent consultant to his or her referral network while providing attorneys and insurance professional with compelling, useful information. Longer-term yet: assist Ringler’s management team in translating a new branding strategy based on the slogan Everybody Wins.

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The Results:

RinglerAssociates.com was received with great acclaim by Ringler’s diverse consultant group and client base. Consultants have been particularly pleased with the number of leads generated by robust online profiles. IN YOUR INTEREST, Ringler’s e-newsletter, is now delivered to more than 30,000 clients each month by 50-plus consultants who report that it is one of the best marketing tools the company has ever developed.

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In 2016, Welland Laike was tapped again to lead content development for Ringler’s new website as the company implemented a strategic branding initiative. With a keen sense of tone that only comes after years of market-tested experience, we successfully articulated the key messages underscoring Ringler’s Everbody Wins slogan for both internal and external audiences.

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Other Services Provided:

• Web Content Maintenance

• New Advisor Profiles

• Site Programming and Maintenance

• Advisor Social Media Service

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